Masha Goryacheva website design & development

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For the fashion house personifying emotional and bold womanliness, Brandlabel created site mashagoryacheva.ru, unveiling the brand spirit, increasing its recognition and popularity online. The main objective for the site was to turn the brand into a part of a customer’s life, to make it closer to females keen on aesthetics of bright and offbeat apparels. Visiting the site evokes the needed illusion of presence, as the logic of site sections, lookbooks, etc. unveil life of the fashion house and unobtrusively present the brand to visitors.

mashagoryacheva.ru
Masha Goryacheva Website Development

Selling Design

Продающий дизайн

Stylish and up-to-date design matches the brand spirit. Basic black-and-white color scheme appropriately frames site pages with sharp laconism and enables the main characters of the site – collections of clothing and accessories – to easily present themselves and shine bright with edges of their appeal. Also, we thought over animation effects, which increase vivacity and dynamism, not stealing the show.

Catalog Design

Разработка каталога

For catalog, convenient search option was executed, enabling distribution of goods into categories which are habitual for online shopping lovers. All the search options constantly stay in sight whatever page the visitor is viewing, which simplifies access to any site section in just “one click”.

mashagoryacheva.ru
Masha Goryacheva Website Development

Adaptive Coding

Адаптивная верстка

The brand audience is represented by young active females, who prefer to stay mobile. With such target audience it was impossible to do without adaptive coding which enables to view content and use the site functionality via any gadgets.

Usability

Удобство использования

Design and functionality of the site are entirely retained, meanwhile, specific features of working with gadgets are considered, such as absence of mouse device and fully-featured keyboard. Adaptive design also considers how a human uses fingers while working on smartphones and tabloids, which gives the highest sense of comfort while visiting the site.

  • Loyalty

    Possibility to use site functionality via habitual gadgets brings pleasure to the brand fans and strengthens habituation.

  • Sales

    Site versions retain design and functionality on any gadgets and make shopping online accessible for more people.

  • Popularity

    Brand promotion via apps, such as Instagram, and brand reputation management were immensely simplified.

Masha Goryacheva Website Development

Site for Masha Goryacheva fashion house makes striking presentation of the brand online as well as provides customers with maximum comfortable conditions and emotionally pleasant sense of convenient interaction with the brand.

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