Sanita corporate identity guidelines
Sanita is a successful manufacturer of high-quality sanitarywear, for which Brandlabel carried out rebranding. The challenge was to unveil an image of success and prosperity with the help of striking positioning, meanwhile to attract new audience due to emphasizing features appealing for customers: top quality standards, style and accessibility. The corporate philosophy is unveiled in its slogan “ Sanitarywear for everyone. We make places you want to visit“, evoking positive associations in customers’ minds and sense of the brand’s presence in their lives. As the result, Brandlabel worked out the conception in the form of a set of materials creating integral brand perception for the target audience.
Integral system of the visual elements
All the visual elements for the brand were elaborated and compiled in integral system. The corporate color scheme based on “water“ shades is lined up with graphical wave in the logo writing. In addition, complementary colors were chosen enabling to present the production of Sanita in print and digitally in the most appropriate way. Guidelines for logo representation were elaborated, multifunctional combination of modern stylish fonts highlighting the trademark identity was created. To make brand management comfortable, all the elements and their interaction are unveiled in the brandbook.
Maximum Integrity of the Design
Creating a corporate brandbook
Based on primary branding elements, fully-featured ready-to use turn-key sets of materials for various occasions were elaborated, including business documentation: business cards, folders and covers, stationery forms and envelopes. We have also unveiled such an important issue of image campaign as human figures, which are supposed to increase sense of popularity for the target audience and recognition of production with the population. In the brandbook, descriptions of character types, possible shooting angles, color scheme and other features are presented.