Sanita corporate identity guidelines
Sanita is a successful manufacturer of high-quality sanitarywear, for which Brandlabel carried out rebranding. The challenge was to unveil image of success and prosperity with the help of striking positioning, meanwhile to attract new audience due to emphasizing features appealing for customers: top quality standards, style and accessibility. The corporate philosophy is unveiled in its slogan “ Sanitarywear for everyone. We make places you want to visit“, evoking positive associations in customers’ mind and sense of the brand’s presence in their lives. As the result, Brandlabel worked out the conception in the form of a set of materials creating integral brand perception for the target audience.
All the visual elements for the brand were elaborated and compiled in integral system. The corporate color scheme based on “water“ shades is lined up with graphical wave in the logo writing. In addition, complementary colors were chosen enabling to present the production of Sanita in print and digitally in the most appropriate way. Guidelines for logo representation were elaborated, multifunctional combination of modern stylish fonts highlighting the trademark identity was created. To make brand management comfortable, all the elements and their interaction are unveiled in the brandbook.