brand guidelines creation
Well designed brand guidelines allows a company to avoid the most spread mistakes in brand promotion. Brandlabel creates high quality brand guideliness that enable our clients to achieve success and profitability.
What is brand guidelines?
Brandbook is a full-fledged set of corporate identity elements and the rules of their usage in order to successfully represent the brand . brand guidelines keeps the information about all brand elements: concept, logotype, colors, fonts, stylistics and the ways of their usage for different purposes.
Professionally designed corporate standards are the effective guidelines about how to make the brand visible and increase its recognition. Corporate standards allow to make the brand popular, keep its unique image, and let the brand name stand out.
Anna Razumovskaya Logo & Corporate identity
Spirit of pieces of work by an American impressionist artist Anna Razumovskaya is revealed in details elaborated with perfectionism attitude – as it always is with all projects of Brandlabel.
Talant corporate identity guidelines
To create an integral and eye-catching brand for the up-to-date education Montessori centre for children, Talant, we have worked out integral unique conception, all the elements of which along with their interaction are unveiled in a fully-featured brandbook.
Masha Goryacheva brand identity style guide
The positioning of a modern fashion house should be ideally holistic, spectacular and consistent.
Sanita corporate identity guidelines
Sanita is a successful manufacturer of high-quality sanitarywear, for which Brandlabel carried out rebranding.
Crystal Atelier brand identity style guide
Crystal Atelier is a brand, which articles of manufacture bring bright and glamorous elegance in any stylish look.
Andersen logo & identity design
Andersen is the leading event agency in Samara that organize incredible and special events and performances. The website informs the visitors about the agency’s opportunities and highlights the quality and uniqueness of the brand.
Sanita Luxe brand identity style guide
Sanita Luxe is a Russian sanitary ware plant that specializes on the luxurious sanitary products. Brandlabel has accomplished rebranding for this company.
Maquette corporate identity guidelines
Maquette is a unique service enabling brands to acquire high-quality mock-ups for turn-key business “packaging”.
Animashki show corporate identity guidelines
As this website was designed for an event agency, Brandlabel has created the magic atmosphere of childhood. Once visitors enter the website, they plunge into the festive atmosphere and the feeling of happiness.
Case & Cover brand identity style guide
The story of Case & Cover success started from a small market stall. Now Case & Cover is a well known company that sells plenty of mobile phones accessories all over Russia.
Tritty corporate identity guidelines
Brandlabel has developed the full package of services for Tritty B2B platform: from naming to computerized sales management system and direct email distribution.
ICFD corporate identity guidelines
ICFD – is the philosophy that unites the people who love fashion with their beloved – real, frisky, complex, and extraordinary fashion world. Brandlabel was asked to present this independent school of fashion and design as a reliable and sustainable bridge between the real world of modern fashion and the people who cannot imagine their lives without this world.
What does brand guidelines include?
To make the brand unique and recognizable, we choose a special complex of instruments and options for each client to reach the highest possible results.
Unusual writing of a company name is the basic element of a brand and the guaranty of its recognition. Effective communication with partners and consumers is impossible without the unique professionally designed logotype.
The set of original corporate fonts makes the brand image unique and influences brand perception. The correctly chosen fonts can make a brand image stylish, businesslike or youthful.
Office equipment and stationery
Stylish and good looking materials, such as corporate business cards, blanks and envelopes form the atmosphere of reliability.
Corporate advertising materials that are used for Point-of-sale displays are directed right to the audience: they attract people's attention, tell consumers about the product and promote products and services effectively.
Using mass media channels for brand promotion is extremely effective because of the people's trust to such information sources as newspapers, TV, radio or Internet.
Good-looking high quality typography can increase brand recognition and brand loyalty. It makes the company's product more appealing and desired.
Consistent design and unique package make the brand visible, influence consumer perception, increase brand recognition and brand awareness.
We offer all sorts of advertising structures, that look appealing and tell customers about a brand 24 hours a day. you can choose any sort of outdoor ads: three-dimensional advertising structures and usual billboards, static and animated ads, with the additional lighting or without.
Transit advertising embeds a brand into the city life. Transit advertising allows our clients to reach wide and varied audience.
- Download Button
<p class=""cgray"">The brandbook worked out for the education centre Talant, makes dealing with brand positioning and development easy and pleasant, thus helping to build up positive long-lasting relations with customers and partners and facilitate brand recognition.
- Download Button
- Download Button
- Download Button
- Download Button
- Download Button
The basic rules
Each business needs a special set of brand image carriers. brand guidelines for a clothes retailer will be completely different from the brand guidelines of a bearing plant. The most well-spread models are presented below. Special corporate brand guidelines are designed to control the usage of the corporate identity elements.
- Colored logotypes
- Black and white logotypes
- Monochrome logotypes
- Recommendable and allowable colors
- Geometric configuration of logotype design
- General logotype guidelines
- Company typeface
- Roman font
- Cyrillic font
- Company template design
- Corporate background colour
- Company's letterhead
- Company's letterhead (VIP)
- Company's letterhead (horisontal)
- Company's letterhead (for Microsoft Power Point)
- Company's letterhead (for Microsoft Word)
- Corporate business cards
- Name card VIP
- Euro Envelope
- Envelope А4
- Corporate booklet А4
- Corporate Z Fold brochure
- Cover page for special offers
- Congratulatory letterhead А4
- E-mail congratulatory letterhead
- Advertising block 1/3
- Additional elements of corporate style
- Plastic bag
- Pen Additional element (not more than one)
- Design of brand clothes
- Clothes for warehouses
- Items of office clothes
- Corporate name badges
- Writing pads design (7.5х5)
- Business Stickers
- Design of CD covers
- Design of CD cover style
- Sticky tape design
- Additional elements (at most two)
- Presentation of corporate identity guidelines
Are you ready to order a brand guidelines?
We firmly believe in all our projects because we are sure: outstanding results are where the inspiration is. There is no better way, to find the best suitable corporate identity and brand guidelines design, than to meet our specialists and discuss your ideas and demands personally.
Important Standart Header
It is hard to to form the ingenious joint image out of all the company’s values and objectives, its mission and challenges. This image should be stylish and modern to give the neat and comprehensive answer to all the customers' questions. Brand guidelines accomplish all these tasks. Brandlabel creates brand guideliness that help to optimize brand promotion to new markets no matter what advertising agency is chosen.
It saves money
Brandlabel finishes projects in the shortest possible time. Our great experience and deep understanding of our job allow us to cope with any task or problem efficiently and effectively.
General style of your company
Our goal is to create the the brands that becomes the leaders in their market segment. We apply the latest and the most effective technologies to create brands and design corporate identity conceptions according to our clients' preferences.
We consult with our clients at all the stages of our work to let them save their money, where it is possible. We always consider our clients’ demands and preferences. Our complex approach and huge experience allow us to offer reasonable and affordable prices.