Case & Cover brand identity style guide

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The story of Case & Cover's success started from a small market stall. Now Case & Cover is a well known company that sells plenty of cell phone accessories all over Russia. This growth is the result of the hard work of the company’s top managers and Brandlabel's professional services.

Spectacular Restraint of the Style


One of the proven success strategies says: “imagine that you have already reached success, and behave appropriately”. The style of “Case and Cover” online store makes it stand out among the rivals. Simple and even a bit severe logotype is associated with modern American culture. And creates the link with authentic product quality.

Forethought in Every Detail


The logotype indicates the overall style of the image details, including the storesign, stationary, and advertising materials that inform the “apple-lovers” about a new spot where they can get accessories for their gadgets. Internet was chosen as the main advertising channel as it is the most popular source of information of the target audience.

Case & Cover Brand Development - создание брендовой составляющей

Habitual Comfort of Use


Web design, development and website architecture was created in the most accustomed style for the target audience. All the website pages were carefully sliced in order to create the appealing image of the brand. The website design is extremely comfortable for users of all sorts of Apple devices, because they are the best target customers of the brand products. The website has the opportunities for the ongoing company’s growth, including the form for the corporate blog.
Case & Cover Brand Development - создание брендовой составляющей

    They reflect the character and convey the mood, create a sense of being chosen from the clients of the brand.


    The brand's design was carefully crafted and thought out in order to distinguish Case & Cover from the competition.


    Viewing and ordering goods is possible from any device, which makes the buying process faster and more enjoyable.

The various assortment is beautifully represented and well categorized, so, it is very easy and comfortable to choose the needed item. The high quality product and professional approach to promotion have led the online store to the best possible results.