ICFD corporate identity guidelines
ICFD – is the philosophy that unites people who love fashion with their beloved – real, frisky, complex, and extraordinary fashion world. Brandlabel was asked to present this independent school of fashion and design as a reliable and sustainable bridge between the real world of modern fashion and the people who cannot imagine their lives without this world.
Openness in Every Word
ОТКРЫТОСТЬ В КАЖДОМ СЛОВЕ
Fashion doesn’t have any nationality. It can speak with people from different countries on equal terms and everyone understands its unique language. The name of the school expresses the internationality of the fashion world: it is open for anyone who wants to create something new and unusual. It also tells us about the school’s activity: teaching people who want to become successful designers.
Elegance in Every Detail
УТОНЧЕННОСТЬ В КАЖДОЙ ДЕТАЛИ
Fashion is all about the diversity and fickleness, harmony, perfect sense of taste and unique details of various fashion styles. To create the link between the school and the high fashion industry, Brandlabel agency implemented all the advertising materials in stylish color palette that includes black, white and grey monochrome, combined with bold and perky red color. The created image is a real claim to the stable place in the world of high fashion.
Office appliances and Stationary
Stylish details are the expression of fashion and company style that you can touch and interact with.
Graphic art and polygraphy
Visual presentation forms the needed first impression.
Appealing and stylish company image was integrated into the city life.
Concentration on the User
НАПРАВЛЕННОСТЬ НА ПОЛЬЗОВАТЕЛЯ
In the Internet the company was presented by the magnificent website. The user friendly layout is practical and clear; it expresses all the company style details. The users can easily find the necessary information about a course or teachers.
Half of the designer's success depends on his work with mass media and marketing effectiveness. For the school that teaches designers, mass media presentation is also very important. That is why Brandlabel chose the most reliable thematic mass media channels to represent the school to its future students.
The idea of the school is to involve the students into the world of high fashion and let them create the parts of this world while studying. The life photos in all the online and offline presentations help the students to feel the atmosphere of involvement into the world of fashion and design . Brandlabel photographers made all the photos of the learning process during one of the courses in a fashion house. Such photos are telling about the values of the unique school of fashion and design.
Egoistka corporate identity guidelines
The erotic side of women’s nature is said to be destined only for men's satisfaction. Brandlabel created the opposite brand image for “Egoistka” lingerie shop that represents women’s sex appeal as one of the most important parts of their personality.
Premier Product brand identity style guide
The main purpose of Brandlabel and Premier Product partnership was to introduce the new brand to its local target audience: people who prefer buying luxury products of top quality.
Vasilina Logo & Corporate identity
The Brandlabel team has worked on creating a corporate style for the customer and designed it in the form of a detailed brand book. For the project a logo, design business documentation and packaging were designed.
Matveev Apartments Visual identity guide
The brandbook and logo created by Brandlabel for Matveev Apartments reflect an attentive approach to detail of creative, passionate people.
Nyusha & Léka Visual identity guide
Brandlabel has designed a complete brand book, original lettering and labels for the first collection of Nyusha & Léka clothing brand “Want to love”. This is a collaboration of the singer Nyusha and the popular in the West designer Léka.