No Comments! corporate identity guidelines
Multibrand online store “No comments!” has proved to be a top-level online shop. It is famous for extremely high quality standards and helpful personnel. These are the qualities that Brandlabel wanted to highlight by offering the shop its brand name: “No comments!” The main task for us was to create the stable customer flow from all parts of Russia.
Spectacularity in Minimalism
ЭФФЕКТНОСТЬ В МИНИМАЛИЗМЕ
Minimalism was chosen as the style of the brand to represent it as a flexible and modern online store with a touch of classic. This image suited the multibrand online store perfectly, as it creates the united style and allows the shop to choose and vary its assortment in the future. Moreover, the style has created the image of a reliable company in customers’ perception that has increased customers’ trust.
Elegance in Every Detail
Since “No comments!” is a multibrand apparel shop, it was crucial to create the general style of the entire shop and its assortment. This task was accomplished by creating the general style of all the presentation materials. The website as well as all the shop-windows and packages were implemented in united style. The idea was to form the positive impression of the brand that offers clothes for all occasions. To make the shop even more convenient for customers, three types of packing were created: basic, premium and gift.
In Step with Modern Art
Pop-art style elements
To highlight the modern features of the shop and add some dynamics and bright colors, the elements of the pop-art style were applied. This idea helped to link “No comments!” brand with art in customers’ perception.
Bright and stylish representation
Brandlabel agency prepared bright and stylish posters and other types of outdoor advertising to build the needed image and attract people’s attention to the new boutique. We also arranged publications in mass media to inform potential customers about the key features of “No Comments!” brand. All the photos for all the materials (including website, adds and catalogues) were made by the professional photographers of Brandlabel.
Corporate Identity on the Network
Multibrand platform of the store
The multibrand platform of the store was created by the Brandlabel professionals from scratch. The platform was created according to all the corporate standards mentioned in brand guidelines. We also arranged visual connection between online and offline shops. Our task was to create a highly representative website and attract potential customers from the Internet using different channels. As a result, Brandlabel successfully accomplished all the tasks.
Brandlabel maintained effective SEO promotion in order to reach the target audience.
Brandlabel used web banners to attract customers and stimulate them to visit the site.
Brandlabel accomplished the distribution of the email notifications to the customers to form customer loyalty.
The entire site is designed at a high professional level and gives its visitors great opportunities of choosing and buying clothes. Each customer can create personal account to make the shopping more comfortable. Another ingenious feature of the site is the set of original and unique icons. These icons complete the entire design, improve brand integrity, and make the usage of the website even easier. Beautiful, stylish and a bit frisky – this is how customers can characterise their beloved boutique "No Comments!"
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