Nyusha & Léka Visual identity guide
Nyusha presented the first collection of her Nyusha & Léka clothing brand “Want to love”. This is a collaboration of the singer and designer Léka popular in the West. Brandlabel has designed a complete brand book, original lettering and labels.
Modern Stylish Concept
Singer Nyusha created Nuysha & Léka clothing brand in collaboration with American designer Léka. The first capsule collection of the brand was named “Want to love”, clothes are designed in “Sport casual” style. All items of the collection are combined with each other and complement each other. The first capsule of the brand meets the needs of progressive youth and introduces original design ideas. The NYUSHA&LÉKA brand is designed for a young and active audience, like the artist herself.
Integrity of Brand Positioning
The positioning of a modern fashion house should be perfectly complete, effective and consistent. We have thought through all the components of the brand and put them together into a single concept, creating a logo and a full-fledged brand book that corresponds to the spirit of the collection. Brandbook is a unique guide, which contains all the elements of identity, designed based on characteristics and aims of the brand. Also, the brand book reflects the norms of usage of all elements to convey the brand's philosophy to consumers as effectively and beautifully as possible.