Sanita Luxe brand identity style guide

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Sanita Luxe is a Russian sanitary ware plant that specializes in luxurious sanitary products. Brandlabel has accomplished rebranding for this company from scratch. The main task was to represent the brand

Enjoyable Acquaintance


Besides corporate stationary, such as business cards, envelopes, letterheads, and folders, Brandlabel has created the several types of catalogue maquettes for Sanita Luxe company: the main catalogue and several additional catalogue options. We also prepared the booklets to demonstrate some particular products (for sales promotion activities, for example).

Attrectiveness in Scale of the City


To represent Sanita Luxe company on exhibitions and international competitions, several options of demonstration mounts were designed. Brandlabel professionals developed the maquettes of banners in order to represent the company using all sorts of advertising materials.

Traveling Advertisement


Since Sanita Luxe plant delivers the products using its own transport, we used the plant’s semi-trucks and cars as additional promotional items. Brandlabel designers has developed several options of banners for different means of transport of three size categoties.

Maximum Integrity of the Design


For Mass media advertising full-page advertising maquettes and advertising banners of different formats were designed. As a result of this rebranding campaign Sanita Luxe company has gotten the full kit of advertising and presentation materials with all the using instructions for all sorts of situations.


    The combination of the selected shades in the design, from which all unnecessary details have been removed, looks extremely status-giving and makes it possible to use bright colors to place accents on important nuances.


    All sorts of variations of advertising greatly increase brand awareness and the flow of customers.


    Allows to build effective communication and manage brand awareness.

One of the objectives of the rebranding campaign of Sanita Luxe was to develop brand guidelines. Brandlabel included the templates and maquettes of all the presentation materials. We have also designed the logotype and corporate standards of its use on all the surfaces and materials: from the stickers and corporate carton packaging to advertising banners for semi-trucks.